In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.

Dragon’s innovative approach has lead to further market-leading developments, including the first-ever frameless snow goggle which launched in the winter of 2011.  This goggle has revolutionised the snow market and is one of the most sought after styles.

Dragon’s Lumalens technology adds contrast to flat lighting conditions on-snow and their Swift-lock lens change system found across many of their key styles allows users to swap lenses in seconds.